As technology continues to define the everyday life of many individuals, realtors cannot afford to miss the numerous opportunities that come with it when marketing their businesses. According to a Zillow Group Consumer Housing Trends Report of 2018, 79 percent of buyers rely on online sources when looking for a home, and 63 percent of sellers use the same sources to market and sell a home.
With the coronavirus forcing businesses to shift to online models of interaction, the need to adopt virtual marketing for your real estate business cannot be overstated. In addition to making it easier to communicate with existing and prospective clients, you are sure to generate leads and increase sales.
Here are five strategies you can use for your real estate virtual marketing;
Develop a Social Media Marketing Strategy
Social media is undoubtedly an effective tool for reaching out to customers virtually. However, you need first to create a strategy that is sure to drives traffic to your websites and other platforms while allowing you to track engagement. A few tips you can utilize here include but are not limited to;
• Share new and existing listings
• Post infographics of market updates and neighborhood statistics
• Engage followers through videos
• Share testimonials from past clients
• Answer clients’ questions through blogs and other mediums
Begin by assessing the strategies you intend to use to ensure they align with your customers’ needs. This way, you are sure to engage better with your audience to increase conversions and ultimately, sales.
Host Virtual Tours
Virtual tours help to provide your clients with a better view of a home they intend to buy. In fact, research has shown that these tours can increase revenue by up to 49 percent, which makes them critical for your real estate marketing efforts. Essentially, virtual tours allow clients to experience a home and what it has to offer even before visiting it physically.
For your virtual tour to give the desired results, there are a few things you need to keep in mind; use real footage of the home as opposed to illustrations. Remember also to make the video interactive across all platforms, and equally important, make the tour 3D and user-friendly.
Develop an Email Campaign
An email nurture campaign is a valuable tool for reaching out to your leads and communicating with past and present clients. A study conducted by Smart Insight showed that the email open rate for real estate businesses is 27 percent and has a click-through rate of 3 percent. However, the rate can increase depending on the relevance of the information you provide to your clients and prospective customers.
Your email content can include market updates, a Q&A section to address your client’s questions, service reminders, and any other information you deem important for your virtual marketing strategy.
Create a User-Friendly Website
A website serves as a platform where clients can see and interact with what your real estate business deals in. With a professionally designed website, people can search for homes directly on the site and even contact you whenever they have a query. While here, remember that most customers do their research on their mobile phones and tablets. Therefore, make sure your website is responsive and optimized for mobile viewing.
Invest in Real Estate Advertising
Thanks to the internet, search engine marketing (SEM) has become easy yet so effective as a marketing tool: Various platforms, including Google, LinkedIn, Facebook, Twitter, and Instagram, allow you to sell your real estate business to a broad audience through models such as cost-per-click (CPC) and cost-per-mile (CPM). They also allow you to track inquiries to assess where your leads are mostly coming from. This, in turn, helps you to target the right audience to convert leads.
Evidently, virtual marketing is rapidly increasing as a means for communicating with clients and meeting their needs. To achieve the best results, agents must learn their audience and figure out how to optimize their online presence.