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Santa Rosa is the unbeaten path to all that’s well-known and yet still undiscovered about Northern California. Endless outdoor activities under pristine, sea-to-sky, Northern California sunshine. A handcrafted culture at the leading edge of everything from microbrews to maker fairs. The hub of American cycling, on road and off. A foodie paradise without the pretense. In the heart of wine country, but with an active urban subculture. Santa Rosa is a place for those whose cravings for adventure go beyond the conventional.


Santa Rosa is located just an hour north of San Francisco. As the pulse-point of Sonoma County, an area world-renowned for its beauty, Santa Rosa offers access to a variety of business, recreation and tourism options. State Highway 101 and the north/south running SMART train provide easy access to the major north/south commerce corridor. The Sonoma County Airport offers multiple daily flights to Los Angeles, Portland, Seattle and Las Vegas, while the international airports for both San Francisco and Oakland are within a one and one-half hour drive.


Santa Rosa is the premier Sonoma County location for entrepreneurial businesses wanting to access strong market share, vested educational institutions and public/private partnerships to help their businesses grow. Santa Rosa is a business, retail and service hub for not only Sonoma County, but also Lake, Mendocino, Humboldt, Trinity, Plumas and Lassen Counties. Because of this, Santa Rosa experiences post-rural secondary consumer behavior patterns which account for peoples' willingness to travel twice the standard market distance for a good or service.


It is easy to discover why people love all that Santa Rosa has to offer. The area has wonderful state, county and local parks that are great for almost any sporting activity you can imagine. The beautifully rugged Pacific coastline is just minutes away. Santa Rosa offers educational opportunities as diverse as its marketplace. The public school system boasts 37 elementary schools, 10 middle schools and 5 high schools. Santa Rosa Junior College, founded in 1918, is the 10th oldest of California's 109 publicly funded two-year colleges. Four-year institutions include Sonoma State University, with a tradition of promoting intellectual and personal growth, leadership opportunities and technological proficiency.


Santa Rosa's location and its combination of family-friendly metropolitan amenities and natural beauty attract everyone from Generation Y to retirees. Santa Rosa is home to many vibrant neighborhoods, each with unique and wonderful architectural elements. Neighborhoods in Santa Rosa have distinct personalities, providing everything from a downtown lifestyle to country living .>