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We wouldn't be us if it weren't for all the hardworking staff behind the scenes who keep us running as a company. We do our best to celebrate these incredible individuals each day, and now we want to celebrate them with you, too!
We'd like to introduce you to our November Employee Spotlight, Niki Dayton. Niki is our incredible Ukiah & Lake County Office Admin, as well as a member of our Agent Support staff, and she is responsible for helping the agents who work out of her offices with everything from day-to-day tasks to marketing requests, and more! She plays a huge role in the daily life of our agents, and we are so excited for you to get to know her. Keep reading to learn more about Niki!
What does a typical day at W look like for you?:
To start the day, I'll open up the office and check to make sure the coffee and snacks are stocked. Then, I'll look at my emails to see what new tasks have come in and work on any ongoing projects. I'll assist anyone who walks in, answer the phone, and help agents with anything they might need.
What's your ideal day out in Sonoma/Napa/Mendocino/Lake County?:
That's a tough one because I feel like it changes with the seasons. During the summer, spending the day in the town of Mendocino shopping and heading to the beach, is always great. Another fun way to spend the day rain or shine is wine tasting in Boonville, there are a lot of great wineries out there. My ideal day just consists of time with family and having a good dinner. Good spots in Ukiah are Farola, Patrona & Left Coast.
If you could pick up a new skill in an instant, what would it be?:
Gardening. In the past few years, I've learned to keep house plants alive but having a beautiful garden would be awesome.
What’s your go-to karaoke song? Or the song that always gets you out on the dancefloor?:
I've got friends in low places - Garth Brooks
You can only have one meal for the rest of your life, what would it be?:
Chicken Piccata with mashed potatoes and some roasted veggies, a piece of chocolate cake, and a glass of red wine.
If you could live anywhere new in the world for a year, where would it be?:
A tropical beach - Hawaii or the Virgin Islands might be nice.
Tell us about something you're excited about this year!:
I'm very excited for my first niece to be born. 🙂
What's your favorite part about working at W?:
W has a fun work culture and good people. I'm super appreciative to have a job that I enjoy coming to every day!
Congratulations to November Agent to Watch, Jennifer Sims! Jennifer's personal approach to her business is one rooted in integrity, and she knows that the best path forward is one that leads with honesty, communication, and hardwork. Keep reading to learn more about Jennifer!
1. What was the first thing you wrote on your to-do list for today?:
The first thing on my to-do list every day is to exercise. I’ve always been an early riser, so I like to get my endorphins flowing before the sun comes up!
2. What's the best piece of advice you've ever been given?:
The best piece of advice I’ve ever received is “do the right thing.” These four simple words, often expressed by Warren Buffett have become a quiet compass in my life. They remind me to act with integrity and to choose honesty over convenience. Whether I’m making a tough decision at work or navigating a personal challenge, this phrase helps me pause and consider what truly matters at the end of the day. It’s not always the easiest path, but it’s the one that leaves me at peace with myself.
3. What is your favorite part about working in real estate in this part of the world?:
My favorite part of working in this part of the world is the beautiful scenery and the incredible weather, everything you could ask for, except snowstorms! I love the variety of real estate here- the stunning architecture of downtown homes, the charm of small neighborhood communities, and the vast expanses of vineyard properties. The opportunities are endless in both commercial and residential real estate.
What makes Napa truly special to me is that it’s a generational city. Families who have lived here their entire lives often have children who go off to school and then return to raise their own families. It has that small town feel where everyone knows someone wherever they go. It’s a community that genuinely cares about one another, a city that’s growing economically while maintaining its pristine reputation.
I especially love working here because my own family has called Napa home for over 25 years. We’re now becoming a generational family ourselves, with my oldest son, his wife, and my two grandchildren living here as well. It’s truly a wonderful place to call home.
4. Tell us about a recent challenge you came upon and how you conquered it.:
A recent challenge I faced was a complex transaction where my co-worker and I served as both the listing agent and the buyer’s agent. Three homes were connected through a chain of contingencies and every deal depended on my sellers’ home entering into contract first. It was a balancing act that tested my patience, organization, and communication skills. I leaned heavily on the W Real Estate management team for guidance on contracts, forms, releases, and extensions. Their expertise and quick responses gave me the confidence to move forward with clarification. What stood out most was how open communication between all agents kept everything on track. Within just one month, all three homes successfully closed escrow, a rewarding reminder of how teamwork and trust can turn a stressful situation into a shared success.
5. What role has mentorship played in your career?:
Mentorship has played one of the most important roles in shaping my real estate career. When I first earned my license 27 years ago, I was balancing the demands of raising three young children while beginning a new profession. One of my first brokers became an incredible mentor, teaching me that it’s not only possible, but essential, to have both a thriving real estate career and a fulfilling personal life. She helped me understand that I could define my own goals- how many sales I wanted to achieve each year and how much time I dedicated to growing my database.
She also emphasized the importance of learning the contracts and recognizing potential issues before they arose. As someone who is naturally detail oriented, these lessons resonated deeply and became the foundation of how I work today. Her encouragement and wisdom taught me the true meaning of work/life balance, a principle I continue to carry with me. I often find myself reflecting on her influence, grateful for her guidance, because without her I wouldn’t be the agent or the person I am today.
6. What's your favorite home design feature that you wish more homes had?:
If I could change one aspect of home design, I would create a dedicated room for the laundry area. Laundry is part of our daily routine, yet it’s often tucked away in a dark hallway leading to the garage, or sometimes placed right in the garage itself. I believe this space deserves more thought and comfort. An ideal laundry room should be bright and inviting, with natural light from a window, a door for privacy, and plenty of built-in storage. Cabinets for organization, a counter for folding clothes, and a place to hang laundered items would make the space both functional and enjoyable. The traditional setup feels outdated and impractical for modern living, where convenience and comfort should extend to every corner of the home, including the laundry room.
7. If you could have dinner with anyone, dead or alive, who would you choose and why?:
If I could have dinner with anyone, I would choose the person who gave me my love of reading. When I was 12 years old, I was given my first “adult book” Marjorie Morningstar by Herman Wouk. Born in 1915, he lived an incredible life and passed away at the remarkable age of 103.
Reading Marjorie Morningstar was a memorable event for me. It was the longest book I had ever read, over 500 pages, and his writing style completely drew me in. I felt like I actually knew the characters, and when I finished the book, I was both sad and eager to find another story that made me feel the same way.
Since then, reading has become one of my favorite pastimes. I especially enjoy historical fiction because it allows me to learn about a certain period in history while enjoying a great story at the same time.
If I could sit down with Herman Wouk, I would ask him what it was like to grow up during his lifetime, what and who inspired him to become a writer, and how he managed to live such a long and full life.
8. Someone is coming to visit Sonoma/Mendocino/SF County. Where should they go first?:
Even though I live in Napa, and there are beautiful places to explore here, my first choice for a getaway would be Sonoma County. I’ve always loved the ocean, and the Northern California coast, especially Bodega Bay, is one of my favorite places to visit.
When we’re lucky enough to stay for a few days, I always recommend the Bodega Bay Lodge, which is just steps from the beach. My favorite thing to do is head to the shore, relax, take in the sound of the waves, and enjoy a picnic lunch. In the evenings, there are little coastal restaurants where you can have fresh fish and a glass of Sonoma Coast wine.
It’s truly a perfect place to clear your mind and fuel your soul.
9. What's something you're looking forward to in the upcoming year? (Wedding, vacation, new opportunity, etc.):
Thirty years ago, my brother, then 33, passed away from cancer, leaving behind his wife and their 2-year-old daughter. I promised him that I would always be part of her life and that we would keep his memory alive forever.
My niece has done just that. She has kept her father’s spirit alive in all of us. Now, married and beginning her own family, she has just welcomed a baby boy, who she of course named after my brother, her dad.
He’s now one month old, and I’m so looking forward to meeting him as soon as I can get to Chicago!
Congratulations to one of our November Agents to Watch, Sue Curtis! Sue's approach to her business is one that's rooted in positivity, transparency, and hard work on behalf of her clients. When she's not out seeing the world, you can find her right here, selling the homeownership dream in Wine Country! Keep reading to learn more about Sue.
1. What was the first thing you wrote on your to-do list for today?:
Send a “contingency removal” and note to my Buyer.
2. What's the best piece of advice you've ever been given?:
Keep my glass half full instead of half empty.
3. What is your favorite part about working in real estate in this part of the world?:
Assisting my clients in home ownership in one of the most desirable places in the world.
4. Tell us about a recent challenge you came upon and how you conquered it.:
Negotiating credits and price reductions on purchase. I gave detailed explanations, including quotes, to both buyers and sellers
5. What's your favorite home design feature that you wish more homes had?:
Welcoming family/game rooms,
6. If you could have dinner with anyone, dead or alive, who would you choose and why?:
My grandmother. She was an amazing, warm, and loving lady
7. Someone is coming to visit Sonoma/Mendocino/SF County. Where should they go first?:
Downtown Petaluma.
8. What's something you're looking forward to in the upcoming year? (Wedding, vacation, new opportunity, etc.):
Always vacations. Next vacations to Mazatlan, Mexico, Egypt, and then a river cruise from Budapest to Vienna.
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Congratulations to our November Agent of the Month, Amanda Shone! Amanda is an absolute real estate powerhouse, and we couldn't have been more thrilled when she decided to make the move to join us at WRE earlier this year. She's bringing with her a depth of experience and knowledge, alongside a steadfast dedication to her clients, and we can't wait to see all that she accomplishes on our team!
Keep reading to get to know more about Amanda.
What three words would you use to describe your approach to the real estate business?:
Bold. Savvy. Grounded.
What's one aspect of your business that you are looking to improve on this year? In what ways/how would like to see yourself improve?:
This year I’m focused on improving efficiency through refined systems and intentional support. I want to streamline my processes so I can dedicate more time to advising clients, strategizing, and maintaining the high-touch, personal experience my business is known for.
To what do you attribute your success most?:
I attribute my success to a mix of deep local roots, genuine relationships, and a relentless drive to deliver for my clients. I take pride in pairing strategy with heart — bringing data, creativity, and integrity to every client experience while keeping people at the center of it all.
If you had one piece of advice for someone just starting out in real estate, what would it be?:
Focus on building genuine relationships and truly understanding your market. Real estate is a long game built on trust, integrity, and consistency. If you show up every day with curiosity, professionalism, and heart, success will follow naturally.
What's the one piece of advice you always give your clients first?:
I always tell my clients that clarity and trust come first. Once we understand their goals and align on strategy, everything else falls into place. My role is to guide them with honesty, data, and care so they can move forward with confidence.
Failure is a natural part of achieving success. How do you recoup when things don't necessarily go your way?:
When things don’t go my way, I take a moment to pause and reflect before I reset. Real estate is full of ups and downs, but I’ve learned that each challenge is an opportunity to grow sharper, calmer, and more intentional. I focus on what I can control — my attitude, communication, and follow-through — and let every experience refine my instincts and strengthen how I show up for the next client.
If work-life balance is important to you how can you tell if you are getting it right?:
I know I’m getting work-life balance right when I can be fully present — with my clients, my family, or myself. When my energy feels steady, my creativity is flowing, and I still have time for the people and moments that matter most, that’s when I know I’m in alignment. Balance, for me, is less about hours and more about presence.
What roles have mentors played in your life and career?:
Mentorship has been at the heart of my career. I’ve been fortunate to learn from my family — especially my mom — who built this business with integrity and grace. Watching her taught me that success comes from service, consistency, and doing what’s right. I’ve also had mentors who’ve challenged me to think bigger and lead with both strength and empathy — lessons that continue to guide how I show up for my clients and community.
What risks were you willing to take when starting out in your career and how have they benefited you?:
When I first started out, the biggest risk was stepping out from behind the scenes and into the role of an agent. Later, I took an even bigger leap — building my own business after a fortunate start in my family’s. It’s challenged me, inspired me, and shown me how much I’m capable of. Recently, I made the difficult choice to walk away from a client — a reminder that leading with a mindset of abundance is one of the most valuable lessons I’ve learned. Trusting that what’s meant for me will come has shaped how I approach my business and the kind of energy I bring to it every day.
If you could only ever visit one business again in Sonoma/Napa/Mendocino/SF County, what would it be and why?:
If I could only ever visit one business again, my natural instinct would be The Loop in Sonoma — GUILTY PLEASURE. But if I had to choose based on food and community, it would be the Jack London Lodge. It’s such a classic spot — full of familiar faces, great energy, and that genuine Glen Ellen charm that always makes you feel at home.
Halloween is one of the most magical nights of the year for kids - and it also happens to be one of the busiest nights for parents keeping an eye on their children. Between costumes, candy, and neighborhood fun, it’s easy to get caught up in the excitement. But a few simple safety steps can make sure your trick-or-treating adventure stays safe and fun for everyone!
Here are some tips to keep in mind this October:
Costume Safety First
- Keep it visible: Add reflective tape or glow sticks to costumes and treat bags so drivers can easily spot trick-or-treaters.
- Check the fit: Costumes that are too long can cause trips and falls. Make sure hems are short enough to walk safely.
- Mask vs Makeup: Masks can block vision, so opt for non-toxic face paint or makeup instead whenever possible.
Stay Street Smart
- Use sidewalks whenever possible and avoid walking in the street.
- Cross at corners or crosswalks, never in the middle of the block.
- Put Phones Away when crossing streets to stay alert and aware of your surroundings.
Treats and Candy Safety
- Inspect before indulging: Remind kids not to eat any treats until they’ve been checked by you (or another trusted adult) at home.
- Watch for allergies: Double-check ingredient lists if your child has food sensitivities.
For Homeowners Passing Out Candy
- Light the way: Keep your porch and walkway well-lit.
- Clear paths: Remove tripping hazards like garden hoses, decorations, or uneven mats.
- Pet-friendly prep: Keep pets secured indoors so they don’t get overwhelmed or accidentally scare visitors.
The Bottom Line
Halloween is all about fun, community, and creating memories. A little planning goes a long way to ensure that trick-or-treaters, parents, and neighbors all enjoy the evening safely.
From our WRE family to yours, have a safe and spook-tacular Halloween!
If you’ve been considering selling your home, you may think spring and summer are the only prime selling seasons. But here’s a secret many homeowners don’t realize: October can actually be one of the best times to list your property! Here’s why this month may be your sweet spot:
Less Competition Means More Attention
During the summer, the market tends to be flooded with activity. By October, many sellers who listed earlier in the year have either closed or taken their homes off the market. That means your home won’t be competing with as many similar listings.
Fewer options for buyers often translates into faster offers and stronger negotiating power for you, the seller.
Buyers Are Motivated Before The Holidays
It might sound counterintuitive, but Fall buyers are typically serious buyers. They may be relocating for work, taking advantage of year-end tax benefits, or simply hoping to move and get settled before the holiday season kicks in to high gear.
With fewer “window shoppers” and more motivated buyers, October listings can often move more quickly than you might expect.
Fall Staging Creates Instant Warmth
October naturally lends itself to cozy, inviting home staging. Think autumn wreaths, warm lighting, and a touch of pumpkin spice aroma to really sell the whole package.
These seasonal details can help buyers instantly picture themselves at home for the holidays, which can be an emotional driver in the decision-making process. When they ask themselves, “Can I see myself living here?” Those cozy details make it a bit easier for them to say a resounding “yes.”
Market Trends Back It Up
Historically, homes listed in early fall have shown competitive pricing and solid buyer activity. Many analysts note that homes listed in October can sell just as fast (or faster!) than summer listings because buyers want to lock in deals before year’s end.
In addition, mortgage interest rates sometimes see seasonal dips in the fall, bringing more buyers into the market and increasing demand at just the right time.
The Bottom Line
If you’ve been waiting for the “perfect” time to list your home, don’t overlook October. Between motivated buyers, reduced competition, and the cozy appeal of fall staging, this month offers a powerful window of opportunity.
Spooky season is here, and it's time to brew up some fun! These Halloween cocktails provide the perfect mix of creepy and classy, and are guaranteed to cast a spell on your guests and keep the spirits high all night long.
Black Widow Cocktail
Dark, mysterious, and absolutely delicious, this one is a riff on a classic and has earned its spot on your list!
You'll need: Fresh blackberries, fresh lime juice, mezcal, grape juice, simple syrup, ginger beer, bay leaf for garnish.
Zombie Cocktail
Don't let the name fool you! This citrus-forward, Tiki cocktail might have you ditching the monster costumes and heading to your nearest pool party.
You'll need: Light rum, dark rum, apricot liquor, orange juice, lime bitters, Bacard 151, orange slice and cherry for garnish.
Candy Corn Coladas
Before you ask: Yes, this one tastes as good as it looks!
You'll need: Pineapple juice, rum (preferably 3-year aged if possible), fresh orange juice, Aperol, cream of coconut, and Candy corns for garnish.
Black Magic Margaritas
Take this classic to scary heights this Halloween!
You'll need: Black sanding sugar, silver tequila, triple sec, lime juice, red, blue, and green food coloring, and lime slices for garnish.
Witches' Brew Lemonade
Easy, a reliable crowd-favorite, and it only needs three ingredients! What more could you ask for?
You'll need: Empress gin, sparkling lemonade, Blue Curaçao, and rosemary for garnish.
Congratulations to one of our October Agents to Watch, Juan Ramirez! Juan recently struck out on his own, embracing the challenge of establishing his own real estate business while still remaining 100% focused on his clients' needs and goals. He took the leap of faith, and we think so far he has been a smashing success! Keep reading to learn more about Juan!
What was the first thing you wrote on your to-do list for today?:
Check in on the current offers, send the agreement into escrow, and send all necessary emails to keep everyone updated.
What's the best piece of advice you've ever been given?:
Focus on income-generating activities first — everything else will fall into place once your priorities are clear.
What is your favorite part about working in real estate in this part of the world?:
Helping people find their dream home in one of the most beautiful areas of California. I love that Sonoma and Napa counties offer such a mix — from quiet rural properties to vibrant downtown living — there’s something for everyone!
Tell us about a recent challenge you came upon and how you conquered it.:
Taking the leap of faith to go out on my own was a big challenge, but I embraced it, figured things out step by step, and built the systems I needed to succeed.
What role has mentorship played in your career?:
Mentorship has been HUGE! Learning from experienced agents gave me a strong foundation and the confidence to keep building and growing my business.
What's your favorite home design feature that you wish more homes had?:
Large, open-concept spaces with plenty of natural light and a great indoor-outdoor flow — they make the home feel inviting and truly the heart of the house.
If you could have dinner with anyone, dead or alive, who would you choose and why?:
Many come to mind, but right now I’d choose Nipsey Hussle. His mindset about ownership, investing in the community, and building generational wealth really inspires me. I’d love to hear his perspective on entrepreneurship and creating opportunities for others.
Someone is coming to visit Sonoma/Mendocino/SF County. Where should they go first?:
Start in Sonoma Plaza to grab a coffee, explore the shops, and stop by a tasting room or two. Then head to Healdsburg for great food and drinks — it’s the perfect way to end the day.
What's something you're looking forward to in the upcoming year? (Wedding, vacation, new opportunity, etc.):
Helping more clients achieve their homeownership goals and continuing to grow my business — plus sneaking in a weekend getaway or two to recharge!
Congratulations to October Agent to Watch, Michael Caselli! Michael is part of our hardworking Sonoma office team, and he plays a key role in bringing Wine Country real estate dreams to life! He draws on his industry experience and uses an expert hand to guide his clients through each transaction. Keep reading to learn more about Michael!
What was the first thing you wrote on your to-do list for today?:
After 25 years in the Real Estate Industry, I still enjoy giving my clients useful advice and information about the local real estate market.
What's the best piece of advice you've ever been given?:
Sometimes it’s best to listen to exactly what your clients' needs are before you speak.
What is your favorite part about working in real estate in this part of the world?:
My favorite part is getting the opportunity to work with my incredible clientele! When your client completely trusts you and allows you to walk them through this process, there is nothing else like it.
What role has mentorship played in your career?:
I was mentored at the beginning of my career, which was instrumental in my success. I have also mentored other agents, some of whom are still thriving in this business.
What's your favorite home design feature that you wish more homes had?:
I always love a home with a wraparound porch.
If you could have dinner with anyone, dead or alive, who would you choose and why?:
Without a doubt, that would be my grandfather. He and my parents gave me all the tools necessary to succeed in life and business.
Someone is coming to visit Sonoma/Mendocino/SF County. Where should they go first?:
I would suggest going to the Sonoma Coast and working your way inland. The Sonoma County coast is beautiful most of the year.
What's something you're looking forward to in the upcoming year? (Wedding, vacation, new opportunity, etc.):
I just finished a trip through Utah, visiting Bryce Canyon, Moab, and Zion National Park. I would suggest a tour of Utah to anybody who loves to travel.
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Congratulations to our October Agent of the Month, Loridana Garey! Loridana never forgets that at the core of a successful real estate business is hard work. She puts in the hard work to better herself, elevate her knowledge base, and consistently surpass her clients' expectations. Keep reading to learn more about our agent of the month, Loridana!
What three words would you use to describe your approach to the real estate business?:
Dedicated, Knowledgeable, and Trustworthy!
What's one aspect of your business that you are looking to improve on this year? In what ways/how would like to see yourself improve?:
I’m focused on improving my organization and systems to stay efficient and aligned with my personal goals. I’d also like to expand my digital presence and elevate my luxury marketing strategies to showcase properties in fresh, innovative ways.
To what do you attribute your success most?:
I attribute my success to the trust my clients place in me and the lasting relationships and referrals that grow from it. That trust, combined with hard work, consistency, and clear communication, drives me to approach every transaction with dedication.
If you had one piece of advice for someone just starting out in real estate, what would it be?:
Stay consistent and put in the hard work, even when results don’t come right away. Build your business on communication, integrity, and genuine relationships. Those are what lead to trust and referrals.
What's the one piece of advice you always give your clients first?:
To be clear on their goals and priorities. For buyers, that means knowing what matters most: budget, location, lifestyle, or long-term investment, so we can stay focused on finding the right fit. For sellers, I encourage them to view their home through a buyer’s eyes and trust the process, from preparation to pricing, so we can position their property in the best light and achieve the strongest results.
Failure is a natural part of achieving success. How do you recoup when things don't necessarily go your way?:
When things don’t go my way, I take it as an opportunity to step back, learn, and adjust. Real estate is full of moving parts, and not every deal will come together. I focus on what I can control. Staying organized, keeping communication open, and maintaining a positive mindset. Hard work, consistency, and trust in the process help me bounce back stronger and keep moving forward for my clients.
If work-life balance is important to you how can you tell if you are getting it right?:
I know I’ve found balance when my clients feel fully supported, and I still have time to be present with my family and recharge outside of work.
What roles have mentors played in your life and career?:
Having people to look up to and learn from has shaped not only how I do business, but also how I show up for my clients every day.
What risks were you willing to take when starting out in your career and how have they benefited you?:
I took the risk of stepping into a brand-new career, leaving behind stability to follow my passion. I invested in myself with education, marketing, and countless hours of hard work, even when the results weren’t immediate. Taking those risks taught me resilience, built my confidence, and helped me establish a strong foundation of trust and relationships that continue to benefit my business today.
If you could only ever visit one business again in Sonoma/Napa/Mendocino/SF County, what would it be and why?:
Pride Mountain Vineyards. Beyond the breathtaking setting and exceptional wines, I love their motto of “making the world a more enjoyable place.” I remind myself of this with my clients as well. It’s a beautiful reflection of what this region is all about: creating experiences, memories, and connections that bring joy.
