Simon Raya

Most people don’t need another real estate agent.

They need someone who can actually see what they’re looking at.

I’ve lived in Northern California my whole life. Not just in the towns, but in how land, money, and people move here. My background isn’t just sales. I work on my own development deals, so I naturally look at property through a different lens: how it was built, how it sits on the land, and what it could become over [...]

Most people don’t need another real estate agent.

They need someone who can actually see what they’re looking at.

I’ve lived in Northern California my whole life. Not just in the towns, but in how land, money, and people move here. My background isn’t just sales. I work on my own development deals, so I naturally look at property through a different lens: how it was built, how it sits on the land, and what it could become over time.

That perspective matters in places like Healdsburg, Sebastopol, Sonoma, and Marin. On the surface, properties can look similar. Underneath, they’re not even close.

Most of the people I work with aren’t just buying a home. They’re making a longer-term decision about lifestyle, privacy, family, or how they want to spend their time. My role is to help clarify that decision, not push it.

I’ll tell you what I see. I’ll tell you what I don’t like. And I’ll tell you what I’d think about if I were the one holding it for the next 10 to 15 years.

I grew up in a family that shaped how I operate. My father was a Deputy Sheriff, and my mother was a teacher. I’m the youngest of five, which meant learning early how to listen, when to speak, and how to hold my ground when it counted.

Over time, life added its own layers. Those experiences sharpen judgment. They teach you how to read people, situations, and risk without forcing outcomes or missing what matters.

That’s how I approach this work.

Today I live in Sonoma County with my wife Rachael and our two young kids. This isn’t just where I work. It’s where I’m raising my family. That changes how you see a neighborhood, a school district, a quiet street. It makes the work personal in a way that doesn’t switch off.

I keep my business intentionally focused. Fewer clients, more attention. I’m not here to win deals. I’m here to help you make decisions you’ll still feel good about years from now.

If we work together, you’ll get honesty, perspective, and someone who’s fully in your corner. No pressure, no noise.

The right property will make sense when we see it.

My job is to help you recognize it when it does.