Jonathan, a Sonoma County native, is our newest Agent of the Month! Jonathan found his love for real estate early, eventually going on to gross millions in sales all while he was still finishing his degree. After Jonathan graduated from Pacific Union College with his degree in Finance, he continued his career journey by becoming more involved in the renovation and construction side of real estate as well. Jonathan believes having this well-rounded experience helps him be the best agent possible for his clients and to produce excellent outcomes. Read on to learn more about our Agent of the Month Jonathan!
To what do you attribute your success?
I have been blessed to have many great mentors to look up to and learn from, in addition to my amazing clients and the relationships I have been fortunate enough to build over the years. I truly believe is a people business.
What was the last book/audiobook you read/listened to?
I am not a big reader, but I believe educating yourself in as many areas as possible is invaluable.
What software/tech tools can you not live without?
My phone is my number 1 tool. The capacity and versatility that a phone has, which we all carry with us at all times of the day, is crucial. I am also a big believer is keeping back-end parts of my business organized with tools like QuickBooks allows me to focus my energy and effort in the areas that best serve my clients.
Do you believe it is possible to have a successful career while having a fulfilling personal life? Does this balance exist?
Yes, I believe boundaries have to be set and that priorities have to be recognized in order to achieve a balance and allow time for different aspects of life. I believe that finding what makes you feel fulfilled in your personal life will allow you to feel more recharged in your professional career and vice versa.
What is a unique aspect of the Sonoma/Mendocino County/SF County Residential Real Estate market?
The diversity of property types and areas is really unique. Across the North Bay, we have almost every type of property imaginable. Whether it be your suburban homes in family-centric neighborhoods, to vineyard estates, modern showpieces, or homes with incredible ocean views, the North Bay really has it all to offer.
What is the most underrated/overlooked part of your business? (i.e. thank you cards, social media, etc)
Relationships and circles of influence. I rely heavily on my sphere and referrals and having many groups that I am involved in are key to that.
What are the main things that you should look at when investing/purchasing a new property?
That it fits a client’s unique needs and goals for a property. Whether that be optimizing cashflows, buying in the path of progress, or buying a property that may fit a client’s personal needs for use. People can get so caught up in the numbers, which are critical, but it has it to be right for the individual. A property may have a great CAP rate, but be in an area or be a type of property that does not fit the client’s goals or objectives.
What is a quote that inspires you?
Don’t stop when you’re tired. Stop when you’re done.
If you had one piece of advice to give someone just starting out in real estate, what would it be?
Find a mentor and do not be afraid to ask questions. It is how we all learn.