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Click this link to go back to The W Disclosure Newsletter.
Congratulations to our November Agent of the Month, Kasie Gray! Kasie takes a very intentional approach to her business. She knows her niche and she knows her own strengths, and in combining those two things Kasie has created a very successful career for herself that only keeps on reaching new heights. It’s an understatement to say that we are very glad she’s on our team at W! Keep reading to learn a little bit more about Kasie.
What three words would you use to describe your approach to the real estate business?:
Educate, community, trust.
What’s one aspect of your business that you are looking to improve on this year? In what ways/how would like to see yourself improve?:
I would love to set stricter boundaries with clients to allow for more time to focus on my family.
To what do you attribute your success most?:
Real Estate gives you exactly what you put into it. For me, I focus my energy on building meaningful and trustworthy relationships. I dedicate my time to volunteering, educating our community and my clients, and making sure that I treat people exactly how I would like to be.
If you had one piece of advice for someone just starting out in real estate, what would it be?:
Pick your pillars, your marketing, your niche, and stick to it. There are so many shiny objects and they can all work but you can’t work all of them.
What’s the one piece of advice you always give your clients first?:
At the end of the day, you are the one paying the mortgage, so it doesn’t quite matter what I think of the house.
Failure is a natural part of achieving success. How do you recoup when things don’t necessarily go your way?:
Take a moment, breathe. When one door closes three more open up. Having a business plan allows you to have actionable items that you can control, focus on those things first.
If work-life balance is important to you how can you tell if you are getting it right?:
I don’t think I will ever get it right. There are times when my kids need me more than my business and times I have to do business with a toddler crying and a baby on my hip. But that’s the joy of being in real estate and being a mom, I get the choice.
What roles have mentors played in your life and career?:
My mom taught me how to give back, my grandpa taught me how to build a business and Todd Schapmire Jr taught me how to keep showing up even when it’s tough!
What risks were you willing to take when starting out in your career and how have they benefitted you?:
Volunteering my time to be the president and founder of Ukiah Women In Business, has taught me much more than I could ever imagine.
And creating and marketing a digital and physical real estate and lifestyle planner has allowed me to give back to so many agents across the country.
If you could only ever visit one business again in Sonoma/Napa/Mendocino/SF County, what would it be and why?:
Only one?! I guess W Real Estate so I could pay my bills 😅 other than that probably Catellis, I can’t say no to Chicken Parmesan.
