W Real Estate Acquires Windermere Real Estate offices in Cloverdale & Ukiah

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W Real Estate Announces Acquisition of the Windermere Real Estate offices in Cloverdale & Ukiah

Santa Rosa, CA (February 12, 2020) – W Real Estate, the largest locally founded and independently owned real estate brokerage in the North Bay is pleased to announce the acquisition of Windermere Platinum Real Estate Services which has two offices in Cloverdale and Ukiah. The addition of the Cloverdale office will bridge the gap between its current offices in Windsor, Healdsburg, and Ukiah. 

“W Real Estate offers a wealth of resources and innovative support to agents, which will be an incredible asset to my team,” said David Ryan, Owner of Windermere Platinum Real Estate Services. “Joining W Real Estate will ensure they have everything they need to be successful.”

Since launching in 2007, W Real Estate has steadily grown into one of the top 500 real estate brokerages in the country. The 200-agent brokerage has 10 offices in Northern California. This deal to acquire Windermere Platinum Real Estate Services comes just weeks after W Real Estate launched offices in both San Francisco and Healdsburg.

“We are pleased to welcome David and his skilled Windermere Platinum Real Estate Services  Team to the W Real Estate family,” said Todd Schapmire, Vice President of W Real Estate. “The addition of this group of progressive and like-minded agents brings an abundance of market knowledge, long term local relationships, and expertise to our network.”

W Real Estate is a full-service real estate brokerage, offering expertise in residential, commercial, luxury, wineries and vineyards, lots and land, renovation projects, and subdivision/new home sales. 



Posted on February 13, 2020 at 1:31 am
W Real Estate | Posted in Uncategorized | Tagged

W Real Estate Receives 2019 Best of Santa Rosa Award

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SANTA ROSA December 11, 2019 — W Real Estate has been selected for the 2019 Best of Santa Rosa Award in the Real Estate Agency category by the Santa Rosa Award Program.

Each year, the Santa Rosa Award Program identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Santa Rosa area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 Santa Rosa Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Santa Rosa Award Program and data provided by third parties.

About Santa Rosa Award Program
The Santa Rosa Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Santa Rosa area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Santa Rosa Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations, and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Santa Rosa Award Program

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Posted on January 24, 2020 at 12:15 am
W Real Estate | Posted in Uncategorized | Tagged ,

Tax Benefits for Homeowners

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April 15th will be here before you know it, now is the perfect time to review the latest changes to the tax laws to be sure you don’t miss out on the many tax benefits available to homeowners.


1. Property Taxes

You may deduct up to $10,000 ($5,000 if married and filing separately) of property taxes in combination with state and local income taxes or sales taxes.


2. Mortgage Interest

You can deduct a portion of the interest you paid depending on when you took out the mortgage:

  • Dec.16, 2017, and later: You can deduct the interest on up to $750,000 of mortgage debt (or up to $375,000 if you’re married and filing separately).
  • Oct. 14, 1987, through Dec. 15, 2017: You can deduct the interest on up to $1 million of mortgage debt ($500,000 if married and filing separately).

If you refinanced a mortgage, the limit depends on your old loan’s origination date.

  • If the mortgage predates Oct. 14, 1987, all the mortgage interest may be deductible.


3. Home Equity Loan interest

Interest on home equity loans and home equity lines of credit can be deducted only if you spent the borrowed money on home improvements.

  • If your first mortgage is over the deductible limit, the home equity loan interest won’t be deductible.


4. Discount Points

If you’re within the limit to deduct all your mortgage interest, you may also be able to deduct discount points you paid when the mortgage closed.



5. Home Office Expenses

if you’re self-employed and use part of your home regularly and exclusively for your business, you can take a tax deduction of $5 per square foot, for up to 300 square feet of office space, to a maximum deduction of $1,500.

  • See the IRS website to determine whether your home office qualifies for a tax deduction or play it safe and consult with a tax professional.


6. Medically Necessary Home Improvements

You can deduct the cost of installing medically necessary home improvements that benefit you, your spouse or a dependent:

  • Permanent improvements that increase your home’s value are only partly deductible. The deductible cost is reduced by the amount of the property value increase.
  • However, many accessibility improvements, such as entrance ramps, widening doorways or installing railings, usually don’t increase the value of a home and can be fully deducted.


7. Solar Energy

  • Between January 1, 2017, and December 31, 2019 – 30% of the expenditures on solar energy are eligible for the credit.
  • Between January 1, 2020, and December 31, 2020 – 26% of the expenditures on solar energy are eligible for the credit.
  • Between January 1, 2021, and December 31, 2021 – 22% of the expenditures on solar energy are eligible for the credit.


8. Tax benefits to selling your home

If you’ve lived in your primary residence for two out of the five years before you sell it, you’re excluded from paying taxes on any profits up to:

  • $500,000, if you’re married
  • $250,000, if you’re single.


Claiming these tax deductions may only be worth the trouble if all of your itemized tax deductions exceed the IRS standard deductions, which were raised in 2017 with the passing of the Tax Cuts and Jobs Act.

The standard deductions for the 2019 tax year:

  • $24,400 for married couples filing jointly
  • $12,200 for singles and married individuals filing separately
  • $18,350 for unmarried heads of households.

To decide whether to itemize, add up homeowners and other tax deductions you qualify for:

  • If the sum is more than the standard deduction, then itemize.
    • If not, take the standard deduction.


Homeowner costs that are not tax-deductible

  • Insurance premiums, including for mortgage insurance.
  • Homeowner association fees.
  • Transfer taxes or stamp taxes.
  • Cost of utilities.
  • Rent for living in the home before closing.
  • Costs for getting or refinancing a mortgage, such as a loan assumption, credit report and appraisal fees.
  • Depreciation
  • Forfeited deposits, down payments or earnest money.
  • Wages for domestic help.


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Posted on January 21, 2020 at 4:42 pm
W Real Estate | Posted in Uncategorized |

Winter Home Maintenance Guide

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Although Northern California is blessed with some of the nation’s mildest winters, there’s still some home maintenance you can do to prepare your home for the cold winter months and occasional heavy rains ahead and help reduce your overall energy bill and heating costs.

Make Sure Your Heating System is Ready
If you have a high-efficiency heating system, it is recommended that PVC vent pipes be cleared of any obstructions yearly. For a gas system, cleaning is recommended every three years.

Cut Down on Heating Costs
As the weather turns colder, heating can account for over half of your gas bill if you have a gas heater and up to 40% of your electric bill for those with an electric heating system.

Below are some tips from the California Public Utilities Commission to help you get your home ready for the cold winter months and reducing that electric/heating bill:

  • Program your thermostat lower when you’re sleeping or away from home.
  • Clean or replace furnace filters once a month or as recommended.
  • Keep warm-air registers, baseboard heaters and radiators clean and clear of furniture, carpeting, and drapes.
  • Eliminate trapped air from hot-water heaters every season; you might want to call a professional for this one.
  • Place heat-resistant radiator reflectors between exterior walls and radiators.
  • Turn off kitchen and bath exhaust fans when you are done cooking or bathing.
  • Open draperies and shades on your south-facing windows during the day to let sunlight in your home and close them at night to retain the heat.

Clean Gutters
Clear the gutters along the roof of your home of sticks, leaves, and other debris so the rainwater can drain properly.

Check the gutters in front of your house as well to be sure they are free of accumulated leaves from neighboring trees.  This will keep the water in front of your house draining when that first big rainstorm hits and reduce the chance of your street, driveway, or home flooding.  Direct the downspouts of your home’s gutters away from your home’s foundation.

Check the Fireplace and Chimney
If you use your fireplace, you should have it cleaned by a professional chimney sweep. Check for cracks in the chimney, creosote buildup, and debris, such as leaves or bird nests, which may become a fire hazard.

Check the Roof
Look for loose or missing roof shingles that may result in leaks during heavy rain. Check for any broken seals around vents and the chimney.  Be sure to clear leaves and other debris from flat roofs with a rake or leaf blower.

Reverse Ceiling Fans
Check your ceiling fan for a switch to reverse the fan’s rotation from counter-clockwise, which produces cool air, to clockwise, which will push the warm air that rises to the ceiling back down into the room.

Caulk Around Windows and Doors
If you can see any sunlight between your door or window frames or you can feel air seeping through, your home isn’t properly sealed. Places to check for drafts include windows, doors, lighting, plumbing fixtures, switches, and electrical outlets. Replace caulking and weatherstripping as needed.

Draft stoppers, which became popular during the Depression, are a cheap way to keep the cold out of the house. These days, you can find draft stoppers online in just about any shape, size or animal variety. 

Protect Patio Furniture
Keep your patio furniture clean and dry by covering your furniture with a heavy tarp or storing furniture in a shed or garage.

Check Batteries in Smoke and Carbon Monoxide Detectors Monthly
Make sure all smoke and carbon monoxide detectors are working in your home. The California State Building Code requires one smoke alarm be placed on each floor in non-sleeping areas, and one smoke alarm must be installed in each room where sleeping occurs, as well, one smoke alarm should be located in each hallway that leads directly to sleeping rooms. In addition, as of 2011, the California Health and Safety Code requires the owner of every single-family dwelling, as well as all dwelling units intended for human occupancy, to maintain a carbon monoxide device in each dwelling.  It is recommended to check the batteries in all alarms once a month to ensure they are in good working order.

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Posted on December 18, 2019 at 8:50 pm
W Real Estate | Posted in Uncategorized |

WRE November Statisitcs

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Posted on December 17, 2019 at 10:03 pm
W Real Estate | Posted in Uncategorized |

New Year’s Resolutions for Home Buyers

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As the New Year approaches and goal setting begins, here are some New Year’s Resolutions to help put potential home buyers on the road to owning their dream home:

1. Make a list of your new home wants/needs.

2. Do your research on school districts and homes that are for sale in locations you like.

3. Save for a down payment, as well as closing costs, moving costs, home repairs/maintenance and other homeowner expenses.

4. Check your credit score.

5. Pay down credit card balances; avoid big credit purchases like new cars or furniture.

6. Prepare Federal Tax returns & W2s for the past 2 years.

7. Prepare bank statements for the past 6 months.

8. Prepare proof of any investment income.

9. Prequalify for a loan.

10. Start mortgage shopping to get the best rate.

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Posted on December 17, 2019 at 7:45 pm
W Real Estate | Posted in Uncategorized |

2019 Holiday Gift Drive

With the holiday season underway, many of us are looking forward to exchanging gifts with our loved ones. For children, this is an especially exciting time. However, many kids do not have families who can afford to purchase gifts for them.

This is why we are excited to announce W Real Estate will be hosting a Holiday Gift Drive to benefit the Boys & Girls Clubs of Sonoma-Marin and Ukiah. Five of our offices will serve as drop-off locations where we will be accepting donations Monday, Dec 2nd through Friday, Dec 13th. 



  • Coats and Raincoats (The following sizes Youth: M, L, XL, and Adult: S & M)
  • Hats, Gloves, & Scarves, Shoes & Socks (Youth – Adult sizes)
  • Blankets (any size)
  • Gift Cards (Target, Walmart, Old Navy, Shoe & Grocery Stores)


  • Sports Equipment: Soccer Balls, Basketballs, etc.
  • Legos
  • Art Supplies
  • Headphones
  • Science Kits
  • Board Games


Drop-Off Locations

Please do not leave gifts outside if the office is closed.

500 Bicentennial Way, Suite 310, Santa Rosa, CA 95403

539 Broadway, Suite B, Sonoma, CA 95476

9240 Old Redwood Hwy, Suite 114, Windsor, CA 95492

9200 Sonoma Highway, Kenwood, CA 95452

101 North State Street, Ukiah, CA 95482


A small contribution on your part can make a world of difference for a child in need.

For more information, contact Laura Hart 707-295-7362.

Posted on December 3, 2019 at 1:18 am
W Real Estate | Posted in Uncategorized |

How to Remove Smoke Smell from Your Home

In the aftermath of the Kincade Fire, which ravaged the Sonoma County greenbelt burning 77,000 acres in 13 days, after the initial relief of finding your house still intact, like many of us, you may now be faced with the seemingly daunting task of removing the accumulated smoke from your home and assessing for damage.

Once the threat of fire is over and it’s safe to return to your home, even when there has been no structural damage, you still may find yourself dealing with the lingering after-effects of the smoke that can penetrate your carpets, furniture, clothing, and even the paint on your walls.  The microscopic particles in the smoke also affect the air quality in your home and can be a major health risk. 

Here are some tips for removing the smoke from your home after a fire…

Air out your entire house.

Open all of the doors and windows, use fans to improve the ventilation in your home.

Clear the air room-by-room.

Close off all but one room, direct the fresh air from outside into the room using a fan, and leave one window in the room open for the bad air to escape. 

Do this for 15 minutes per room, then close off that room.

Repeat the process for all the remaining rooms of your home.

Give all of the surfaces of your home a thorough cleaning.

Wash or dry clean all clothes, towels, bedding, curtains, cushions, etc. 

After washing, remove them from the affected area so they do not become contaminated again.

Hard surfaces such as walls, doors, baseboards, countertops, furniture, and light fixtures, need to be cleaned as well.  

Use a solution of dish soap, white vinegar, and warm water. Uncarpeted/hardwood floors may require special care.

Rinse the mop in running water rather than dipping it into a bucket where the smoke particles will collect and end up back on your floor.

You may even need to repaint walls that have experienced heavy smoke damage.

Window panes should be cleaned inside and out along with window frames, sills, screens.

Wooden blinds and cabinets should be cleaned with a wood-safe soap, plastic blinds can be cleaned with a mixture of white vinegar and hot water. 

Change air conditioning and furnace filters as soon as possible.  

Have your HVAC system inspected to ensure there was no damage.

If the above methods are not effective, call a professional smoke removal specialist.

Check your homeowner’s insurance policy to find out what services are covered, just keep in mind that filing an insurance claim may increase your premium. 

Talk to your insurance agent about obtaining a smoke damage assessment before attempting the DIY clean-up.

Cleaning up the area will affect how much damage is perceived. 

An air cleaner/purifier can help reduce the particle levels in your home.

Posted on November 15, 2019 at 9:01 pm
W Real Estate | Posted in Uncategorized |

Agent to Watch – Tiffany Knef


In our new Agent to Watch series, we will be featuring W Real Estate agents who are making a splash in the real estate industry.

One of our October Agents to Watch is Tiffany Knef. Tiffany got her start in real estate twenty years ago and has the esteemed designations of Senior Real Estate Specialist and Certified Residential Specialist. She prides herself on being a knowledgable resource to her clients for all things Sonoma County – what to see, what to do, and ultimately where to live. 

We recently took some time to learn more about our Santa Rosa-based agent Tiffany. Continue on to find out what she recommends everyone must do when they visit Sonoma County and her favorite local happy hour.

Why did you choose to pursue a career in real estate?
Real estate and people are my passion. Helping others achieve their real estate goals is rewarding for all.

How do you think your clients would describe you?

Client-centered, solutions-oriented, calm, knowledgeable, accessible, excellent resource for reliable vendors, great communicator, strategic negotiator, professional, well-connected, and fun.

What is your motto?

Provide exceptional service resulting in exceptional outcomes and lifelong relationships.

What is something most people would never guess about you?

I am a credentialed elementary school teacher, lifelong volunteer, and adventurous world traveler.

What is one thing people must do when they visit Sonoma County?

Walkthrough the vineyards and meet our friendly, warm locals.

What does a perfect day in Sonoma County look like for you?

Sensational days creating beautiful memories with friends/clients/family/community. Hot air balloons rising in the morning air, great food, golf in the afternoon.

What’s your favorite way to relax?

Great dining, new adventures, golf, wine tasting, local events.

What’s your favorite local happy hour?

Hop Monk.


Posted on October 31, 2019 at 10:14 pm
W Real Estate | Posted in Uncategorized |

Agent to Watch – Adrian Roach


In our new Agent to Watch series, we will be featuring W Real Estate agents who have caught the attention of their colleagues and community.

One of our Agents to Watch is none other than Adrian Roach. It’s no wonder our Windsor-based agent Adrian is having his most successful year yet. He is the epitome of calm, cool, and collected. Simply put, he makes people feel comfortable – an important thing to do in the sometimes stressful world of real estate. 

We were recently able to track down the busy agent and ask him a few questions. Continue on to learn what Adrian’s perfect day in Sonoma County looks like and why he chose to pursue a career in real estate. 

Why did you choose to pursue a career in real estate?
To be able to help people achieve their dreams of homeownership along with increasing their wealth.

How do you think your clients would describe you?

That I am easy to work with and even-tempered.

What is your motto?

Work hard, enjoy life, and stay humble.

What is something most people would never guess about you?

I like to make crazy music videos with my wife.

What is one thing people must do when they visit Sonoma County?

Wine tasting, of course, but don’t forget the Charles Schulz museum!

What does a perfect day in Sonoma County look like for you?

Being outside and watching my son’s band from School of Rock perform.

What’s your favorite way to relax?

Spending time with my family.

What’s your favorite local happy hour?

Kin on the Windsor Town Green


Posted on October 30, 2019 at 8:53 pm
W Real Estate | Posted in Uncategorized |