Agent to Watch January 23, 2020

Agent to Watch – Cheryl Peterson

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We are excited to feature Cheryl Peterson as one of our Agents to Watch!

Cheryl Peterson is a decorated agent – she’s achieved Master’s Level Sales recognition as a top producing Realtor, earned the prestigious Quality Service Award and the added designation of Seniors Real Estate Specialist (SRES). However, all awards aside, she’s truly a pleasure to be around and is able to strike up a conversation with just about anyone. Continue reading to learn why the Santa-Rosa based agent pursued a career in Real Estate and a fact that might surprise you about her. 

 

Why did you choose to pursue a career in real estate?
My career in Real Estate fulfills my desire to challenge myself. I am passionate about helping others pursue their dream of homeownership while providing a level of customer service second to none. I come from a family with a small business background and enjoy the freedom to achieve success while operating on my terms.

 

How do you think your clients would describe you?
Professional, Knowledgeable and Dedicated.

 

What is your motto?
Honesty, Integrity & Service above all else.

 

What is something most people would never guess about you?
I love to go trout fishing in McCloud, CA.

 

What is one thing people must do when they visit Sonoma County?
Drive through Valley of the Moon, Kenwood & Sonoma. Stop, Sip and Eat along the way.

 

What does a perfect day in Sonoma County look like for you?
Warm Sunshine, Family, Friends, and Fabulous Food.

 

What’s your favorite way to relax?
A glass of champagne and a facial.

 

What’s your favorite local happy hour?
Tips Roadside in Kenwood.

 

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Real Estate 101 January 21, 2020

Tax Benefits for Homeowners

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April 15th will be here before you know it, now is the perfect time to review the latest changes to the tax laws to be sure you don’t miss out on the many tax benefits available to homeowners.

 

1. Property Taxes

You may deduct up to $10,000 ($5,000 if married and filing separately) of property taxes in combination with state and local income taxes or sales taxes.

 

2. Mortgage Interest

You can deduct a portion of the interest you paid depending on when you took out the mortgage:

  • Dec.16, 2017, and later: You can deduct the interest on up to $750,000 of mortgage debt (or up to $375,000 if you’re married and filing separately).
  • Oct. 14, 1987, through Dec. 15, 2017: You can deduct the interest on up to $1 million of mortgage debt ($500,000 if married and filing separately).

If you refinanced a mortgage, the limit depends on your old loan’s origination date.

  • If the mortgage predates Oct. 14, 1987, all the mortgage interest may be deductible.

 

3. Home Equity Loan interest

Interest on home equity loans and home equity lines of credit can be deducted only if you spent the borrowed money on home improvements.

  • If your first mortgage is over the deductible limit, the home equity loan interest won’t be deductible.

 

4. Discount Points

If you’re within the limit to deduct all your mortgage interest, you may also be able to deduct discount points you paid when the mortgage closed.

 

 

5. Home Office Expenses

if you’re self-employed and use part of your home regularly and exclusively for your business, you can take a tax deduction of $5 per square foot, for up to 300 square feet of office space, to a maximum deduction of $1,500.

  • See the IRS website to determine whether your home office qualifies for a tax deduction or play it safe and consult with a tax professional.

 

6. Medically Necessary Home Improvements

You can deduct the cost of installing medically necessary home improvements that benefit you, your spouse or a dependent:

  • Permanent improvements that increase your home’s value are only partly deductible. The deductible cost is reduced by the amount of the property value increase.
  • However, many accessibility improvements, such as entrance ramps, widening doorways or installing railings, usually don’t increase the value of a home and can be fully deducted.

 

7. Solar Energy

  • Between January 1, 2017, and December 31, 2019 – 30% of the expenditures on solar energy are eligible for the credit.
  • Between January 1, 2020, and December 31, 2020 – 26% of the expenditures on solar energy are eligible for the credit.
  • Between January 1, 2021, and December 31, 2021 – 22% of the expenditures on solar energy are eligible for the credit.

 

8. Tax benefits to selling your home

If you’ve lived in your primary residence for two out of the five years before you sell it, you’re excluded from paying taxes on any profits up to:

  • $500,000, if you’re married
  • $250,000, if you’re single.

 

Claiming these tax deductions may only be worth the trouble if all of your itemized tax deductions exceed the IRS standard deductions, which were raised in 2017 with the passing of the Tax Cuts and Jobs Act.

The standard deductions for the 2019 tax year:

  • $24,400 for married couples filing jointly
  • $12,200 for singles and married individuals filing separately
  • $18,350 for unmarried heads of households.

To decide whether to itemize, add up homeowners and other tax deductions you qualify for:

  • If the sum is more than the standard deduction, then itemize.
    • If not, take the standard deduction.

 

Homeowner costs that are not tax-deductible

  • Insurance premiums, including for mortgage insurance.
  • Homeowner association fees.
  • Transfer taxes or stamp taxes.
  • Cost of utilities.
  • Rent for living in the home before closing.
  • Costs for getting or refinancing a mortgage, such as a loan assumption, credit report and appraisal fees.
  • Depreciation
  • Forfeited deposits, down payments or earnest money.
  • Wages for domestic help.

 

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Community January 21, 2020

The Best North Bay Hikes

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Whether getting fit is part of your plan for the New Year or you’re just looking to spend more time outdoors, the hiking trails of Napa, Sonoma, and Marin Counties are the scenic way to get out, get active and explore the many wonders that the North Bay has to offer. With the over 590 hiking trails, covering some 946 miles, there’s a hike for every interest and skill level. Below are just a few local trails to get you started:

Mount St. Helena, Calistoga, CA
Trail: 5.6-mile point-to-point

Difficulty: Intermediate
Elevation:  Highest point: 4,312 feet;   Lowest point: 2,180 feet
Avg Grade: 7% (4°);  Max Grade: 22% (13°)
Trail Rankings:  #1 in Robert Louis Stevenson Memorial;  #498 in California

Table Rock Trail, Calistoga, CA
Trail: 2.0-mile point-to-point

Difficulty: Intermediate/Difficult
Elevation:  Highest point: 2,740 feet;  Lowest point: 2,215 feet
Avg Grade: 11% (6°);  Max Grade: 30% (17°)
Trail Rankings:  #2 in Robert Louis Stevenson Memorial; #560 in California

Redwood Trail, Deer Park, CA
Trail: 1.5-mile point-to-point

Difficulty: Easy
Elevation: Highest point: 689 feet; Lowest point: 352 feet
Avg Grade: 4% (2°); Max Grade: 7% (4°)
Trail Rankings:   #1 in Bothe-Napa Valley State Park;  #236 in California

Ritchey Canyon Trail, Deer Park, CA
Trail: 1.6-mile point-to-point

Difficulty: Intermediate
Elevation:  Highest point: 1,075 feet; Lowest point: 464 feet
Avg Grade: 7% (4°);  Max Grade: 25% (14°)
Trail Rankings:  #2 in Bothe-Napa Valley State Park; #265 in California

Point Reyes Lighthouse Trail, Inverness, CA
Trail: 0.7 mile point-to-point

Difficulty: Easy
Elevation: Highest point: 523 feet; Lowest point: 384 feet
Avg Grade: 6% (3°);  Max Grade: 19% (11°)
Trail Rankings: #1 in Point Reyes National Seashore; #103 in California

Bald Mountain Trail, Kenwood, CA
Trail: 2.4-mile point-to-point

Difficulty: Intermediate
Elevation:  Highest point: 2,724 feet; Lowest point: 1,352 feet
Avg Grade: 11% (6°); Max Grade: 28% (16°)
Trail Rankings: #1 in Sugarloaf Ridge State Park; #142 in California

Mark West Creek Trail, Larkfield-Wikiup, CA
Trail: 1.1-mile point-to-point

Difficulty: Easy
Elevation:  Highest point: 644 feet; Lowest point: 589 feet
Avg Grade: 2% (1°); Max Grade: 6% (3°)
Trail Rankings:  #1 in Shiloh Ranch Regional Park; #205 in California

Plankwalk Trail, Larkspur, CA
Trail: 0.3 mile point-to-point

Difficulty: Intermediate
Elevation: Highest point: 2,563 feet; Lowest point: 2,378 feet |
Avg Grade: 12% (7°); Max Grade: 17% (10°)
Trail Rankings:  #1 in Mount Tamalpais State Park; #100 in California

Dipsea Trail, Mill Valley, CA
Trail: 6.6-mile point-to-point
Difficulty: Intermediate/Difficult

Elevation: Highest point: 1,360 feet; Lowest point: 82 feet
Avg Grade: 10% (6°); Max Grade: 34% (19°)
Trail Rankings:  #1 in Muir Woods National Monument: #5 in California

Fern Creek Trail, Mill Valley, CA
Trail: 0.4 mile point-to-point

Difficulty: Easy/Intermediate
Elevation: Highest point: 342 feet  Lowest Point: 213 feet
Avg Grade: 7% (4°); Max Grade: 18% (10°)
Trail Rankings:   #2 in Muir Woods National Monument; #111 in California

Sunset Trail, Rohnert Park, CA
Trail:  0.2 mile point-to-point

Difficulty: Easy/Intermediate
Elevation:  Highest point: 456 feet;  Lowest point: 356 feet
Avg Grade: 8% (5°); Max Grade: 16% (9°)
Trail Rankings:  #1 in Crane Creek Regional Park;  #354 in California

Moore Creek Trail, Saint Helena, CA
Trail: 3.1-mile point-to-point

Difficulty: Intermediate
Elevation:  Highest point: 764 feet;  Lowest point: 355 feet
Avg Grade: 5% (3°),  Max Grade: 15% (8°)
Trail Rankings:  #1 in Moore Creek Park; #708 in California

SCA Trail, Sausalito, CA
Trail: 1.1-mile point-to-point
Difficulty: Intermediate

Elevation:  Highest point: 890 feet; Low: 675 feet
Avg Grade: 4% (2°); Max Grade: 9% (5°)
Trail Rankings: #1 in Marin Headlands; #49 in California

Blackberry Trail, Sebastopol, CA
Trail: 1.5-mile point-to-point

Difficulty: Easy
Elevation: Highest point: 179 feet; Low: 126 feet
Avg Grade: 1% (1°); Max Grade: 5% (3°)
Trail Rankings:   #1 in Ragle Ranch Regional Park;  #232 in California

Alta Vista Trail, Windsor, CA
Trail: 0.8-mile point-to-point

Difficulty: Intermediate
Elevation:  Highest point: 556 feet; Lowest point: 236 feet
Avg Grade: 12% (7°); Max Grade: 27% (15°)
Trail Rankings:  #1 in Foothill Regional Park; #331 in California

 

*Information and rankings from the American Hiking Society Hiking Resources & The Hiking Project

 

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Real Estate 101 December 18, 2019

Winter Home Maintenance Guide

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Although Northern California is blessed with some of the nation’s mildest winters, there’s still some home maintenance you can do to prepare your home for the cold winter months and occasional heavy rains ahead and help reduce your overall energy bill and heating costs.

Make Sure Your Heating System is Ready
If you have a high-efficiency heating system, it is recommended that PVC vent pipes be cleared of any obstructions yearly. For a gas system, cleaning is recommended every three years.

Cut Down on Heating Costs
As the weather turns colder, heating can account for over half of your gas bill if you have a gas heater and up to 40% of your electric bill for those with an electric heating system.

Below are some tips from the California Public Utilities Commission to help you get your home ready for the cold winter months and reducing that electric/heating bill:

  • Program your thermostat lower when you’re sleeping or away from home.
  • Clean or replace furnace filters once a month or as recommended.
  • Keep warm-air registers, baseboard heaters and radiators clean and clear of furniture, carpeting, and drapes.
  • Eliminate trapped air from hot-water heaters every season; you might want to call a professional for this one.
  • Place heat-resistant radiator reflectors between exterior walls and radiators.
  • Turn off kitchen and bath exhaust fans when you are done cooking or bathing.
  • Open draperies and shades on your south-facing windows during the day to let sunlight in your home and close them at night to retain the heat.

Clean Gutters
Clear the gutters along the roof of your home of sticks, leaves, and other debris so the rainwater can drain properly.

Check the gutters in front of your house as well to be sure they are free of accumulated leaves from neighboring trees.  This will keep the water in front of your house draining when that first big rainstorm hits and reduce the chance of your street, driveway, or home flooding.  Direct the downspouts of your home’s gutters away from your home’s foundation.

Check the Fireplace and Chimney
If you use your fireplace, you should have it cleaned by a professional chimney sweep. Check for cracks in the chimney, creosote buildup, and debris, such as leaves or bird nests, which may become a fire hazard.

Check the Roof
Look for loose or missing roof shingles that may result in leaks during heavy rain. Check for any broken seals around vents and the chimney.  Be sure to clear leaves and other debris from flat roofs with a rake or leaf blower.

Reverse Ceiling Fans
Check your ceiling fan for a switch to reverse the fan’s rotation from counter-clockwise, which produces cool air, to clockwise, which will push the warm air that rises to the ceiling back down into the room.

Caulk Around Windows and Doors
If you can see any sunlight between your door or window frames or you can feel air seeping through, your home isn’t properly sealed. Places to check for drafts include windows, doors, lighting, plumbing fixtures, switches, and electrical outlets. Replace caulking and weatherstripping as needed.

Draft stoppers, which became popular during the Depression, are a cheap way to keep the cold out of the house. These days, you can find draft stoppers online in just about any shape, size or animal variety. 

Protect Patio Furniture
Keep your patio furniture clean and dry by covering your furniture with a heavy tarp or storing furniture in a shed or garage.

Check Batteries in Smoke and Carbon Monoxide Detectors Monthly
Make sure all smoke and carbon monoxide detectors are working in your home. The California State Building Code requires one smoke alarm be placed on each floor in non-sleeping areas, and one smoke alarm must be installed in each room where sleeping occurs, as well, one smoke alarm should be located in each hallway that leads directly to sleeping rooms. In addition, as of 2011, the California Health and Safety Code requires the owner of every single-family dwelling, as well as all dwelling units intended for human occupancy, to maintain a carbon monoxide device in each dwelling.  It is recommended to check the batteries in all alarms once a month to ensure they are in good working order.

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Company December 17, 2019

WRE November Statisitcs

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Real Estate 101 December 17, 2019

New Year’s Resolutions for Home Buyers

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As the New Year approaches and goal setting begins, here are some New Year’s Resolutions to help put potential home buyers on the road to owning their dream home:

1. Make a list of your new home wants/needs.

2. Do your research on school districts and homes that are for sale in locations you like.

3. Save for a down payment, as well as closing costs, moving costs, home repairs/maintenance and other homeowner expenses.

4. Check your credit score.

5. Pay down credit card balances; avoid big credit purchases like new cars or furniture.

6. Prepare Federal Tax returns & W2s for the past 2 years.

7. Prepare bank statements for the past 6 months.

8. Prepare proof of any investment income.

9. Prequalify for a loan.

10. Start mortgage shopping to get the best rate.

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Agent to Watch December 16, 2019

Agent to Watch – Joel Muniz

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In our latest edition of W Agents to Watch we are excited to feature Joel Muniz!

Compassionate, adventurous, determined, the list goes on to describe our Ukiah-based agent Joel Muniz. Joel was born and raised in Mendocino County and enjoys sharing his love of the area with his family, friends, and clients. 

We had the opportunity to catch up with Joel where he shared with us why he chose to pursue a career in real estate and what his personal life motto is. All of these answers and more are below. 

Why did you choose to pursue a career in real estate?
Real Estate is exciting! The field is ever-changing and it presents countless opportunities to learn on a personal and professional level.


How do you think your clients would describe you?

Patient, knowledgeable, hardworking, fun, and willing to go the extra mile.


What is your motto?

Dream big, stay positive, work hard, and enjoy the ride.


What is something most people would never guess about you?

The first time I got on an airplane, I jumped out of it. (Skydiving)


What is one thing people must do when they visit Mendocino County?

Spend the day at Vichy Springs Resort and make sure you hike to the waterfall.


What does a perfect day in Mendocino County look like for you?

Floating down the Eel River in Potter Valley followed by a BBQ with friends and family.


What’s your favorite way to relax?

Getting out on the golf course or winding down in the Sauna to a Joe Rogan Podcast.


What’s your favorite local happy hour?

Crush in Ukiah.

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Agent to Watch December 16, 2019

Agent to Watch – Ellen Crusoe

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In our latest edition of W Agents to Watch we are excited to feature Ellen Crusoe!

Ellen Crusoe is a longtime Northern California resident. Her passion for the area is evident in her interactions with her clients who say her local knowledge is unmatched. Her business strategy is entirely client-centered. She’s available on their schedule and is known to go above and beyond to accomplish their goals. 

We are so fortunate to have Ellen on our team. Continue on to get an inside look at the Santa Rosa-based agent. 

Why did you choose to pursue a career in real estate?
I simply love it! To be a part of making a dream come true and one of the biggest decisions a person or family will make is an honor.


How do you think your clients would describe you?

Honest, hard-working, available at all times, knowledgeable, thoughtful and prompt.


What is your motto?

A house is more than just a house – it’s a HOME!


What is something most people would never guess about you?

I grew up just outside Washington DC. One trip to the Bay Area and I was sold! I packed my husband and 3 small children up and moved 3000 miles. I have never looked back. This is the best place on earth!


What is one thing people must do when they visit Sonoma County?

Sonoma County has more than just one thing to do. But I would have to say a day at the coast and a day in the wine county will fill your soul with peace.


What does a perfect day in Sonoma County look like for you?

It’s a toss-up between taking in the waves and the beauty of our coastline or sitting with friends in the midst of the wonderful beauty of grapevines.


What’s your favorite way to relax?

With family and friends. A lot of my friends are also my clients.


What’s your favorite local happy hour?

My favorite happy hour is the celebration with my clients in a successful closing.

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Agent of the Month December 16, 2019

Agent of the Month – Drew Nicoll

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Congratulations to our newest Agent of the Month, Drew Nicoll!

Drew Nicoll is the Team Leader of the highly-successful Nicoll-Pallini Group. Drew’s unwavering determination to accomplish his client’s real estate goals is truly something to be admired. He pushes the envelope in his business and continues to surpass even the most unattainable goals he sets for himself. 

We value Drew’s insight on business strategy and market conditions and we think you will find it beneficial as well. Continue on to read Drew’s opinion on work/life balance and his advice to agents just starting out in the industry. 

To what do you attribute your success?
Utilizing proven systems to achieve desired results, being willing to work at a level most people don’t want to or are not willing to work at, learning from my mentors in real estate and being willing to break real estate norms to provide clients with a higher level of service and value.


What was the last book/audiobook you read/listened to?

The 5 am Club


What software/tech tools can you not live without?

Google Business Apps, My iPhone Max, Slack.


Do you believe it is possible to have a successful career while having a fulfilling personal life? Does this balance exist?

Absolutely, this is my goal; however, it does not just happen, you have to build your business to work that way. You have to write down your business goals and the plan to get there. You have to surround yourself with the right people. You have to leverage people, systems and technology to help you be in multiple places at the same time and multiply your efforts. You have to be willing to work like nobody wants to for a few years so you can live the rest of your life like everyone wishes they could. Also, you have to be willing to take calculated risks and make less money upfront to make more down the road, essentially invest in yourself!


What is a unique aspect of the Mendocino County Residential Real Estate market?

The variety of different property types we deal with varies greatly from single-family homes to large ranches and cannabis properties. Also, the amount of people moving from the bay area to Mendocino county is a very interesting observation that I have made as to what the future for property values will look like here in our county.


What is the most underrated/overlooked part of your business?

The most overlooked part of my business is the conversations I have with leads and the questions I ask to determine timing and motivation and then the offers that I make to clients over the phone in order to propel them to come and meet with me.

 

What are the main things that you should look at when investing/purchasing a new property?
Location, condition, how long you are wanting or going to own it and/or live there and the overall purpose or goal of the home financially. You get hurt in Real Estate investing when you have to sell. If you don’t have to sell you can ride out any market until the correction you’re looking for takes place. So the property would need to cash flow enough to be able to at least pay for itself and not make you go broke if you have it not rent for a period of time.


What is a quote that inspires you?

“Success is never owned, it is rented and the rent is due every day.”


If you had one piece of advice to give someone just starting out in real estate, what would it be?

Don’t do what everyone else is doing; find what your strengths are in the business and focus on making those a priority. Use systems. Write out a plan for success and execute it every day. If you don’t have a direction, then you will just drift and you may not like what you bump into.

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Community December 3, 2019

2019 Holiday Gift Drive

With the holiday season underway, many of us are looking forward to exchanging gifts with our loved ones. For children, this is an especially exciting time. However, many kids do not have families who can afford to purchase gifts for them.

This is why we are excited to announce W Real Estate will be hosting a Holiday Gift Drive to benefit the Boys & Girls Clubs of Sonoma-Marin and Ukiah. Five of our offices will serve as drop-off locations where we will be accepting donations Monday, Dec 2nd through Friday, Dec 13th. 

 

MOST NEEDED

  • Coats and Raincoats (The following sizes Youth: M, L, XL, and Adult: S & M)
  • Hats, Gloves, & Scarves, Shoes & Socks (Youth – Adult sizes)
  • Blankets (any size)
  • Gift Cards (Target, Walmart, Old Navy, Shoe & Grocery Stores)

ALWAYS NEEDED

  • Sports Equipment: Soccer Balls, Basketballs, etc.
  • Legos
  • Art Supplies
  • Headphones
  • Science Kits
  • Board Games

 

Drop-Off Locations

Please do not leave gifts outside if the office is closed.

W REAL ESTATE – SANTA ROSA
500 Bicentennial Way, Suite 310, Santa Rosa, CA 95403

W REAL ESTATE – SONOMA
539 Broadway, Suite B, Sonoma, CA 95476

W REAL ESTATE – WINDSOR
9240 Old Redwood Hwy, Suite 114, Windsor, CA 95492

W REAL ESTATE – KENWOOD
9200 Sonoma Highway, Kenwood, CA 95452

W REAL ESTATE – UKIAH
101 North State Street, Ukiah, CA 95482

 

A small contribution on your part can make a world of difference for a child in need.

For more information, contact Laura Hart 707-295-7362.